Frosted Flakes: Do They Really Put A Tiger In Your Tank?

July 21, 2011 By Leave a Comment

I was having breakfast with a five year old who insisted on taking an individual box of Frosted Flakes from a display. Of course she would, the little box is designed to appeal to a child.

I’m not a cold cereal lover, but I have been known to grab a handful or two of those sugar coated flakes when they are sitting in front of me (without milk – it destroys the crunch).

Because I haven’t had a box of Frosted Flakes in front of me for a long time and I like to think of myself as an informed adult, I picked up the cute little royal blue box with Tony the Tiger on the front to read the nutrition and ingredients labels.

What a shocker.  I knew that Kellogg’s Sugar Frosted Flakes of Corn was not nutritionally stellar – but what a shock to read the front of the box hype and then to look at the labels.

Sugar Frosted Flakes

The cereal, first introduced in 1952 as Sugar Frosted Flakes, is described as sweet and crunchy and “packed with 10 essential vitamins and good-for-you grains that give you the great-tasting energy you need.”  The tagline reads: “It’s what fuels you up so you can play, prep and be your very best.”

Take a peek at the nutrition label.  Notice the amount of protein and fiber (or, essentially, lack of).  How much sugar is there? Look at the ingredients label.What are the first five ingredients?

My youngest son once ate an astonishing double digit number of little boxes of Frosted Flakes, without milk, at summer sleep-away camp – a story first told to me by his brothers and validated by the counselors.  Can you imagine what his behavior must have been like that day on a massive sugar overload from breakfast cereal? No wonder the camp changed its breakfast policy – and its breakfast foods!

Is it time to change your breakfast?

Filed Under: Food Facts, Food For Fun & Thought Tagged With: , , , ,

You Probably Should Eat A Healthy Breakfast – Here’s Why . . .

May 24, 2011 By Leave a Comment

My Mom always made me eat a “good” breakfast – eggs, leftover hamburgers from the night before, some kind of hot cereal made with milk.  My Mom grew up on a working farm – and farmers had the right idea about the need to fuel themselves for the coming day (and to use whatever food was on hand). The habit of eating a healthy breakfast has stuck with me, but even though many of you know how important it is, you probably don’t always make it a priority or carve out enough time to do it.

The advice to eat a good breakfast has been around for centuries.  It’s clear how it affects your body’s biology, but now it’s being documented that eating a healthy breakfast — especially one high in protein – can leave you feeling fuller and less hungry throughout the day.

 

A Breakfast Study

Research published in the journal Obesity studied teens who either skipped breakfast or ate a 500 calorie breakfast of cereal and milk (with normal amounts of protein) or higher protein meals like Belgium waffles with added protein, syrup, and yogurt for three weeks.

At the end of each week, the teens filled out appetite and satiety questionnaires, and had a brain scan before lunch that used functional magnetic resonance imaging (fMRI) to identify brain activation responses.

The researchers focused on teens because 60% of them skip breakfast and breakfast skipping is strongly associated with unhealthy snacking, overeating (especially at night), weight gain, and obesity.

 

What They Found

The results showed that eating breakfast led to increased fullness and less hunger throughout the morning.  The fMRI showed that before lunch there was also reduced brain activity in regions that control food motivation and reward.

Eating breakfast reduced brain signals that lead to reward driven eating behavior when they’re active.  The higher protein breakfast produced greater feelings of satiety and changes in reward driven eating behavior than the normal protein milk and cereal meal.

Since skipping breakfast is associated with more snacking and food cravings, breakfast — especially one that is rich in protein — could be an effective strategy in controlling appetite and preventing overeating.

 

 

Filed Under: Weight Management Strategies Tagged With: , , ,
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